top of page
Arizona Lottery

Mega Millions

The largest new lottery ticket needed a world big enough to appreciate it.

Brand and Creative Strategy, Copywriting and Concept Development, Graphic Design and Art Direction, Video Production

Screenshot 2025-10-03 at 2.14.01 PM.png

The
Challenge

In 2025, Mega Millions rolled out the biggest game update in years. With better odds and bigger jackpots, the game began to offer players more value than ever before. But with that came a price—literally. The ticket cost increased from $2 to $5.

​

So how do you convince Mega Millions players and jackpot chasers to embrace a more expensive game, especially when Powerball is still sitting at a $2 price tag?

HEART&SOUL_repeater_textJBcream.png

When it comes to jackpots, bigger is always better. And when the stakes are higher, so is the fun.

AZL_Meta_Pool_9x16.jpg
AZL_Meta_StaticStory_1440x2560_ENG.jpg
AZLottery_MM_970x250_15s_ENG.gif
AZL_OOH_Mockup.jpg

Our
Solution

We used larger-than-life props, images, and set design to create a world that could capture the feeling of winning even bigger, better jackpots.

bottom of page