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Arizona Office of Tourism
Spring Training
We remixed “Take Me Out to the Ball Game” to turn Spring Training into Spring Tourism.
Brand and Creative Strategy, Copywriting and Concept Development, Video Production, Graphic Design and Art Direction, In-Stadium Activation, Social Media Strategy and Content Production
The
Challenge
Every spring, over 1 million fans flock to Arizona for baseball. But what happens after the final inning? For too many, the answer is "back to the hotel."
How do we convince both out-of-state travelers and in-state residents to extend their stay beyond the innings and explore some of Arizona’s amazing outings?
Our
Solution
Enter: “Meet Me After the Ball Game,” With original lyrics and choreography that paired baseball spirit with Arizona adventures, the campaign reframed Spring Training as only the opening act of a larger Arizona experience.
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